Customer Intelligence Insights for B2B

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B2B Leaders Navigate Complex Customer Expectations

B2B organizations must understand not just what customers think, but how their experiences impact renewal decisions, expansion opportunities, and competitive positioning in an increasingly crowded marketplace.

Stronger Signals


Implementation & Onboarding Feedback
Account Management Touchpoints
Support Ticket Escalations
Partner & Channel Feedback

Richer Insights


Client Expansion Opportunities
Implementation Friction Points
Feature Utilization Patterns
Account Health & Churn Risk

Smarter Actions


Proactive Outreach to At-Risk Customers
Personalized Onboarding Programs
Feature Adoption Campaigns
Reference Customer Development

Provide Stand-Out Experiences for Your Evolving Customer With InMoment

From personalized buying journeys to account management, InMoment empowers B2B organizations to navigate complex stakeholder relationships and lengthy customer lifecycles.

Stronger Signals Generate A Single Source of Truth

Whether it’s CRM, ERP, customer, product, or employee feedback—InMoment aggregates all of your financial and operational data into a single source.

Richer Insights For Account Health Monitoring

Through proprietary predictive models and simple, reliable, and dynamic metrics crafted by our Advanced Analytics Center of Excellence, we help B2B companies understand the relationship health drivers and predict churn risk before contracts expire,

Smarter Actions Build the Best Relationships

Vital to B2B success is healthy account relationships. Smarter actions provide the strategic intelligence needed to accelerate expansion opportunities, and build the long-term partnerships essential for sustainable B2B growth.

AI-Powered Intelligence for B2B Leaders

With InMoment AI, B2B companies can transform reactive relationship management into proactive partnership building that drives sustainable growth and competitive advantage.

Account Health Scoring and Churn Prediction Prevent Defection

InMoment’s AI analyzes feedback patterns, engagement metrics, and sentiment trends across all stakeholders within an account to generate real-time health scores and predict churn risk months before renewal periods.

GenAI Summarization for Complex Stakeholder Management

B2B companies manage thousands of sales calls, implementation meetings, and customer success check-ins. By automatically summarizing and analyzing 100% of these conversations, you’ll identify key sentiment shifts, unmet needs, and expansion opportunities that human teams might miss.

Competitive Intelligence and Win/Loss Analysis

InMoment’s AI processes feedback from sales interactions, customer interviews, and market research to identify why deals are won or lost, what competitors are doing differently, and which value propositions resonate most with different buyer personas.

A Full Suite of Solutions for Every Use Case

The right data. The right technology. The right people and expertise. This isn’t a B2C solution hastily adapted for B2B. It’s a purpose-built, outcome-oriented, leading indicator machine focused on acquiring new customers, retaining them longer, increasing their value, and making them less expensive to serve.

Fully Digital Products Enjoy Fast Feedback Without Disruption

Low-friction microsurveys meet customers where they are: in-app, mobile, SMS, or of course, email. Microsurveys are critical for digital product teams to stay agile with a solution that’s easy to install, configure, and start delivering insights!

Intelligently Allocate Resources, Maximize Profitability

Selling to an individual consumer or customer segment is one thing. Selling your products and services to massive, global companies with multiple lines of business, various stakeholders with competing priorities, and disparate revenue streams is a whole other story. That’s why we’ve decided to simplify sales, retention, expansion, and cost savings for B2B firms.

The B2B Ecosystem

B2B organizations create products and services geared toward helping large, global businesses meet their needs. Within the B2B industry, InMoment offers extensive experience and expertise in:

InMoment
Construction
InMoment
Technology
InMoment
Financial Services
InMoment
Manufacturing
InMoment
Retail
InMoment
Telecommunications
InMoment
Insurance
InMoment
Healthcare
InMoment
Education
InMoment
Engineering
InMoment
Marketing and Sales
food services experience improvement platform
Food & Beverage

Ready to transform your B2B CX strategy?

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Asia Pacific
Australia (English) New Zealand (English) Asia (English)