It’s no secret: There’s a lot of technological parity between today’s Voice of the Customer (VoC) vendors. And when everyone seemingly offers the same solution, it can make it difficult to choose the vendor that will work best for your business.
So what elements should be foundational for an effective VoC platform? Here are four features that should come standard in any software promising to collect and analyze data that improves the customer experience:
By arming yourself with tools that allow for omnichannel engagement, case management, text analytics, and dashboards and reporting, you are setting your organization up for the best voice of customer understanding possible.
To learn more about what makes a VoC platform worth investing in, check out InMoment’s Customer Experience Buyer’s Guide.