What’s the Difference Between a Self-Service and Full Service Customer Experience Solution?

When it comes to starting a customer experience (CX) program, the right vendor (and solution) can make all the difference. Choosing the right vendor for your CX program can be a critical decision, as it can have a significant impact on the outcome of your program. The right vendor will not only provide the necessary tools and technology, but also bring valuable expertise and experience to the table. They can help you identify your business’s specific CX needs, develop a tailored plan, and implement it successfully. 

With the right vendor, you can ensure that your CX program delivers the desired results and improves your customer satisfaction, loyalty, and revenue. When it comes to what type of CX solution you want to implement, there are two options to choose from: a full-service program or a self-service program. 

What Is a Full Service CX Solution?

A full-service CX solution refers to a CX partnership where the company that provides the platform manages all aspects of the technology (programming, analysis, change management, etc.)

This brand/CX vendor relationship is services driven, and a brand that purchases this type of solution can expect to have a dedicated team of experienced CX and technology experts to check in with regularly (sometimes as often as every week with additional calls if needed) to help the brand with every aspect of their CX program. A full-service CX vendor will help your team define strategy, implement the technology, train team members, craft surveys, import other customer data, design reporting dashboards, and beyond.  

What Is a Self-Service CX Solution?

A self-service CX vendor refers to a situation in which a person or persons within the purchasing organization are responsible for all aspects of the ongoing technology usage.

A brand purchasing a self-service CX solution can expect to have full control and autonomy in their CX initiatives. There is often a dedicated implementation team, but post implementation, there is more likely to be a helpline or contact the brand can reach out to in case of an error or if they’re in need of help.

Of course, there is a gray area between the two categories. A CX vendor that emphasizes true partnership will emphasize that customer experience is not one size fits all, and will therefore offer a blend of self-service and support-driven options to fit your needs. For example, a vendor may offer DIY survey tools alongside strategic insight sessions. 

Self-Service v. Full Service: How to Determine Which Is Right for You

A full-service program can be a great choice if you’re short on resources or if you want to outsource CX management to an expert team. With a full-service program, you’ll be able to fill in any gaps in resources or skill sets with the considerable expertise your full-service CX vendor has on staff. Your dedicated team will be infinitely familiar with your business, goals, and program.

A full-service CX solution will also help you to drive more long-term strategy for your program. Check-ins will help you to stay accountable to goals, and your vendor will be able to advise you on any challenges, as well as connect you with other CX professionals in your industry. 

On the other hand, a self-service program may be a better option if you have the expertise and resources to accomplish your CX goals in-house. With a self-service program, you can make changes to surveys or other initiatives in the middle of the night if you want to. 

Additionally, self-service programs can be more cost-effective in the long run, since you won’t be paying for the vendor’s management services.

Take Our Quiz and Get Started

Ultimately, the decision between a self-service and full-service CX program depends on a variety of factors, including the size of your organization, your budget, and your technical expertise. 

Click below to take the quiz and find out whether a self-service or full-service CX program is right for your business!


Self-Serve v. Full Service CX Program: How to Determine Which Is Right for You

Looking to choose a CX technology vendor? Here’s the first question you need to ask yourself: are you looking for a self-serve solution or a full-service solution? The answer will determine how much support your team receives, the expertise you have access to, where your team will spend their time, and more! On the fence about what’s right for you? This quiz will help you decide.

Take the Quiz

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