Mindshare Technologies Promotes Lonnie Mayne to President

Mindshare Technologies today announced it has appointed Lonnie Mayne—who had been serving as the company’s chief experience officer (CXO)—as its president. In his new role, Mayne will be responsible for leading the continued efforts of growing the company and further establishing Mindshare as the Voice of the Customer (VoC) market leader. His experience as CXO will serve to strengthen Mindshare’s focus on keeping the customer at the forefront of every decision.

Mayne was recently voted onto the board of directors for the Customer Experience Professionals Association, a global non-profit organization dedicated to the advancement of customer experience management practices.

“He’s simply the right man,” said John Sperry, CEO of Mindshare. “Everybody on the Mindshare team loves and supports him because he knows that focusing on the success of our employees ultimately leads to success with our customers. As president, his dedication to the customer, his ability to work with and develop key personnel, his inexhaustible energy, and his genuine good nature will take Mindshare to even greater places.”

During his tenure at Mindshare, Mayne has been at the heart of cultivating a company culture that motivates Mindshare employees to be passionate about their work. One of Mayne’s most influential initiatives is his Red Shoes Experience blog (http://www.redshoesexperience.com), a website dedicated to featuring the stories of individuals who have delivered outstanding customer service through simple acts.

Since Mayne first joined the company, Mindshare has increased revenues by 300 percent, and has expanded to taking surveys in 28 languages across 150 countries worldwide. While Mayne served as CXO, Mindshare experienced a 50-percent employee base growth in 2012, and that same year was named to Utah Business magazine’s annual Best Companies to Work For list, Inc.’s 500/5000 list for the fifth consecutive year, and was recognized by the MountainWest Capital Network as one of the year’s Top 100 Fastest-Growing Utah Companies.

“During my time as CXO, I was privileged to work with every level within our organization to build lasting and loyal customer relationships, and I see this new position as an extension of those efforts,” said Mayne. “During my time here at Mindshare, I’ve seen us experience some incredible successes based on a commitment to the customer, and I look forward to building on that foundation as I lead the company to our next chapter.”

Mayne has more than 23 years of executive-level experience. Prior to joining Mindshare in 2006, Mayne was the vice president of special and emerging markets for the Affinia Group. He also worked at No. 1 International, where he began as vice president of sales and finished as president of the factory engineering group and a member of the board of directors.

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