It’s been a crazy year for customer experience (CX), hasn’t it? Customers are factoring all sorts of new challenges and preferences into their brand decisions, and lots of companies have been busily playing catch up!
As we take off for the holidays (and hopefully get a chance to catch a relaxing break!) It’s normal to look toward the new year and wonder what’s next. Well, at InMoment, knowing what’s next is in our DNA, and we’ve put together some of this year’s tip-top webinars to share what we’re seeing and help you make 2023 your best CX year yet!
4 Must-Watch CX Webinars
Webinar #1: Designing, Actioning, and Proving an ROI-Focused CX Program
ROI has always been a hot topic in the CX world, and it only got hotter in 2022. A lot of organizations struggle to link their CX efforts to ROI, which makes securing additional support and funding very difficult. In this first webinar, experts Jim Katzman and Eric Smuda take a look at this common, fundamental CX challenge and pour decades of experience into helping you overcome it. The webinar dives into:
- The state of experience ROI & how we can bridge the gap
- Connecting efforts to acquisition and retention
- Driving growth and reducing cost to serve
- Socializing successes and encouraging buy-in
Watch the whole thing right here!
Webinar #2: Leveraging Customer Data to Craft Seamless, Differentiated Experiences In-Store and Online
Data was another big topic in 2022, and we can already tell it’s going to blow up even bigger next year. As we often say, data is as much an art as it is a science. Having data is great, but finding ways to sort through the noise to find actionable insights is what’s going to create actual Experience Improvement (XI).
We got two of our very own CX gurus, Radi Hindawi and David van Brocklin, to spill the beans on this data journey and how everyone, brands and customers, can get the most out of it, including:
How democratizing your data for an integrated view of experience creates consistency
- How to increase organizational intelligence across your different stakeholders (from frontline to c-suite)
- How can you increase loyalty and advocacy in this constantly changing market?
Watch the webinar to see what insights they shared!
Webinar #3: Digital Acceleration: How to Start the Next Digital Trend
Being a trendsetter in your marketplace isn’t just fun; it helps your customers have meaningful experiences and helps you stay at the top! We put together a webinar on how organizations can create trends, not just follow them, and the insights from experts Radi Hindawi and Chris Chan made it a hit!
To give a quick recap, Radi and Chris talked about how digital transformation should no longer be the goal for companies; just a baseline. They then dove into the four steps that every brand should take to become a trendsetter in their verticals.
Want to see what those steps are? You can watch and find out here!
Webinar #4: Everything You Wanted to Know About CX ROI But Were Afraid to Ask
Like we said up top, ROI was a big topic this year. So big that we couldn’t confine it to one webinar!
After wrapping up our first ROI webinar of the year, we knew there was still a lot of ground to cover when it came to this important topic. We also saw an opportunity to collaborate with our close friends at Forrester Analytics and invited one of their top researchers, Judy Weader, to share her research on the subject. She and our very own Jim Katzman teamed up to discuss:
- How brands are proving the value and ROI of CX and why it should matter to you
- The steps you can take today that will set you and your program up for success
- What it takes to shift from just sending surveys to being truly customer centric
- The art of designing digital experiences that make a difference today
Click here to watch the full conversation!
CX Success in the New Year
These webinars cover important topics and will help you reach your experience goals in the new year. We had a lot of fun making them and hope that you’ll get a similar experience from watching them. Once you’re done, we have other resources you should check out as you consider your experience goals and how to keep owning the moments that matter. Happy Holidays!