Driving Continuous UX Improvement and Customer Advocacy
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Most of us no longer think twice about signing an agreement online. That’s thanks to DocuSign, where growth is driven by customers who share the easy, secure e-signature experience with colleagues and clients. The product team at DocuSign uses in-app NPS microsurvey feedback to continually optimize end user experience. This Net Promoter Score program, powered by InMoment, also identifies brand enthusiasts who are the engine of a robust customer advocacy program.
“Agility of implementation! Product teams love the ease and high level of security. It’s a no-brainer to course correct based on what they see.”
-Director of Customer Experience, DocuSign