October 8, 2012 | Hospitality Technology
Article Excerpt:
Known for premium, handmade burgers and an extremely loyal base of “Smashfans,” Smashburger (www.smashburger.com) has emerged as one of America’s hottest new restaurant chains. Over the next four years, Smashburger is scheduled to leverage its recipe for great burger experiences to grow its 164-unit chain to more than 450 locations across the nation. With that growth plan in place, it became apparent that the most daunting challenge for Smashburger would be scaling current success to new markets and geographies. Hitting growth targets without sacrificing key brand characteristics would require Smashburger to find solutions to a trio of growth challenges. read more »