March 29, 2012 | MarketingWeek – UK
Article Excerpt:
Retail companies that incorporate live testing into their brand experience are using real-time insight to reduce the time it takes to launch first-class products. Marketers at retail brands in sectors as diverse as the building trade and luxury chocolate are gathering real-time consumer insight by incorporating live research techniques into their brand experience in an attempt to create products that are best in class. read more »