January 26, 2012 | Visibility Magazine
Article Excerpt:
Strip away the jargon and marketing really boils down to matchmaking – forging a “love connection” between brands and consumers. In the old days, it was enough to pass notes from the brand to the consumer and wait for a response. It was clean. Simple. Effective. But in today’s constantly connected (some might say overly connected) culture, passing love notes from brands to consumers doesn’t cut it. In particular, the convergence of social media and mobile technology are challenging marketers to adapt to a new universe, a world in which consumers – not marketers – expect to control brand interactions. read more »