October 25, 2012 | Retail Technology – UK
Article Excerpt:
Doughnut company takes “One Step Ahead” and focuses on understanding and improving customer experience.Doughnut retailer Krispy Kreme UK has extended its customer service strategy by adding a feedback programme to measure the experience of real customers at its UK retail outlets.The company has introduced a customer experience management (CEM) programme with provider Empathica across its 50-strong UK store estate. read more »