How You Listen Matters: Modernizing Your Methods & Approach to Customer Feedback
Today’s customers are everywhere (and we mean everywhere). Whether they’re waiting in line at a traditional brick-and-mortar location, browsing your webpage or review sites, or viewing an ad on instagram, consumers interact with your brand in countless ways and places.
But are you listening for the voice of customer on all of those channels? What types of customer feedback should you focus on and why? And how do you get the actionable insights you need from that feedback?
In this eBook, you will learn how to:
- Evolve your customer listening strategy to keep up with the modern voice of customer
- Optimize your existing feedback methods and channels
- Leverage solicited, unsolicited, inferred, structured and unstructured feedback in your VoC program