Rethinking the Contact Center: From Cost Center to Brand Guardian

Contact centers are under pressure to do more with less. But the wrong cost-cutting decisions can backfire—leading to frustrated customers, overwhelmed agents, and higher expenses. The evidence is clear:

• Only 14% of customer issues are fully resolved via self-service.
• Poor automation leads to costly escalations back to live agents.
• Blind cost-cutting results in agent burnout and customer churn.

But there’s a smarter way. Leading brands are leveraging Conversational Intelligence—an AI-powered approach that reduces inefficiencies while enhancing the customer experience.

In this paper, you’ll discover:
The hidden costs of bad automation & how to avoid them
How top brands are balancing efficiency with exceptional CX
Actionable strategies for optimizing your contact center

The future of the contact center isn’t about cutting corners—it’s about transformation. 

Download the report now and start your journey.