Empathica and Fast Casual to Host Webinar on Foodservice Trends

Roundtable format webinar, featuring executives from Applebee’s and Smashburger, will discuss emerging trends in the foodservice industry.

Toronto, Ontario, Canada – May 11, 2011 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today it will co-host a complimentary webinar with Fastcasual.com discussing how foodservice operators should better connect with customer needs to increase same store sales.

The hour-long webinar will consist of a presentation by Dr. Gary Edwards, Chief Customer Officer at Empathica, followed by a roundtable with executives at Applebee’s and Smashburger. It will conclude with an interactive audience Q&A.

Participating in the webinar will be Mark Williamson, Executive Director of Consumer Insights at Applebee’s Services, Inc. and Jeremy Morgan, Vice President of Strategy at Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept. Williamson’s role is to oversee and direct Applebee’s strategic research of sales, traffic, guest satisfaction, food development and marketing. Morgan is responsible for overseeing Smashburger’s research on marketing programs, sales, guest traffic, pricing, menu mix, and guest satisfaction.

The webinar will highlight the five major trends emerging in foodservice and discuss how they are already impacting restaurant operations. These include:

  • Increasing focus on CEM
  • Social media
  • Mobility
  • Employee engagement
  • Dynamic segmentation

“Continued innovation and adoption of new technologies will be critical for foodservice brands to stay ahead of the curve in such a challenging market,” said Edwards. “This webinar will address emerging industry trends in an effort to offer insight into how operators can more effectively engage customers and drive brand advocacy.”

You can register for the webinar here.

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