Empathica Employees to Plant 350 Trees at Lake Wabukayne: Helps restore the beauty of an area contaminated by oil spills

The effort will help restore the beauty of the area contaminated by oil spills and further emphasize Empathica’s ‘green’ mission.

Mississauga, Ontario, Canada, – May 26, 2009Empathica Inc., a leading provider of Customer Experience Management (CEM) programs to some of the world’s most respected brands, announced today it will plant 350 trees as part of a restoration effort at Lake Wabukayne on May 28. The lake, located in Mississauga, Canada, was contaminated by a series of oil spills in 2007. Each year, Empathica encourages employees to participate in several company-sponsored charity events that emphasize team building and community involvement.

“We understand the importance of reducing our carbon footprint,” said Gary Edwards, Empathica’s Executive Vice President of Client Services. “It is our hope that planting several hundred trees at Lake Wabukayne will help contribute to our goal to be a more green company that works with the community to make a difference.”

The Lake Wabukayne restoration effort is only one part of the Empathica initiative to lower its carbon footprint. The company will be conducting a carbon emission assessment to determine its carbon footprint, implement a carbon footprint reduction plan, and purchase enough carbon credits to offset its emissions by 2011. All carbon credits purchased by Empathica will sponsor research to develop renewable resources.

Some of Empathica’s other internal green initiatives include: 

  • Reducing overhead lighting throughout its North American and UK offices by 50%;
  • Reducing unnecessary printing by providing dual monitors at most work stations;
  • Eliminating employee use of computer screen savers to reduce energy consumption;
  • Requesting that clients and contacts only print Empathica emails when necessary, through an embedded message in the Empathica email signature;
  • Implementing a North American and UK plastic bottle ban

For more information about Lake Wabukayne or other Empathica green initiatives, please visit www.empathica.com.


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