Empathica Names Brian Jones New Vice President, Grocery and Consumer Packaged Goods

Jones joins Empathica with vast customer loyalty experience, strengthening the company’s capabilities and continued market-leading client focus.

Toronto, Ontario, Canada – March 7, 2011 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that Brian Jones has been named to the new position of Vice President, Grocery and Consumer Packaged Goods.

In his new position, Jones will oversee the development of client solutions, business development and loyalty insights, with a special emphasis on the Grocery and Consumer Packaged Goods industries.

“Brian’s appointment will greatly strengthen Empathica’s capabilities across new and emerging verticals, as he has extensive experience spanning grocery, consumer packaged goods, consumer products, travel and financial services,” said Dr. Gary Edwards, Chief Customer Officer of Empathica. “I’m confident he will leverage his expertise in these areas to enhance our Business Development and Client Services divisions, further showcasing our commitment to our clients.”

Jones joins Empathica with a strong background in the customer loyalty and customer experience space, having worked in senior positions for organizations such as Groupe Aeroplan, Loyalty One (Air Miles) and the NPD Group. He also brings with him valuable global experience, managing market research businesses in North America, Latin America, and Asia.

“I’m very excited to join Empathica as the VP of an emergent vertical sector,” said Jones. “In my previous roles I’ve gained a strong understanding of the drivers of brand advocacy, having worked with top global brands across a number of industries. I’m eager to continue that focus at the top CEM firm in the world today.”


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