Kolomayz will oversee delivery of Empathica’s key messages to continue to strengthen the company’s position in the marketplace.
Toronto, Ontario, Canada – June 18, 2009 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, announced today that it has named Sherri Kolomayz as Director of Worldwide Marketing. Kolomayz will be based out of Empathica’s Canadian office, located in Toronto, Ontario.
In her new position, Kolomayz will be responsible for developing and executing Empathica’s marketing programs that help facilitate the company’s growth on a global level. Her goal is to maintain Empathica’s role as the industry-leading innovator of CEM best practices, while at the same time enhance its online presence via updated web site content and social networking tools.
“Sherri has a results-driven methodology to marketing with a successful track record that Empathica can use to increase our position in the marketplace,” said Mike Amos, CEO & President of Empathica. “She brings more than a decade of experience working to produce comprehensive marketing campaigns and is ready to bring those skills to Empathica.”
Kolomayz joins Empathica from Infor, where she spent the last two years as Senior Marketing Manager, delivering effective marketing lead generation and communications strategies for Infor’s Workforce Management and Customer Relationship Management (CRM) product lines. Prior to Infor, Kolomayz managed similar marketing roles at Workbrain and RAND Worldwide.
“I am very excited to join Empathica and look forward to working toward results that will help further develop the exposure of the company’s many CEM programs,” said Kolomayz. “Empathica’s data-driven customer feedback solutions are a great resource to the large, respected brands that are looking for insight on how to enhance their customer service and grow revenue. Our continued marketing efforts will reflect the top-level quality those brands have come to expect from our own company.”