Birmingham, UK – June 10, 2013 — Empathica, world leader in customer experience management (CEM), is an official sponsor of the Retail Bulletin Customer Loyalty Conference, to be held at London’s Cavendish Conference Centre on 12th June 2013.
Now in its fourth year, the event will bring together senior executives from across the UK’s retail industry to discuss strategies to identify and develop customer loyalty through building trust and engagement, whilst achieving maximum ROI.
Empathica is one of the sponsors of a programme of presentations at the conference, which will feature high profile speakers from many of the country’s leading retailers and provide a forum for sharing best practices and new ideas.
Gary Topiol, Empathica’s EMEA managing director, will deliver a seminar entitled ‘Embracing the Customer Feedback Revolution to Drive Change for Your Brand.’ In it, he will give valuable insight into how brands can create a consistent and satisfying customer experience across different customer touch points in order to drive brand loyalty and advocacy.
Attendees will learn how to:
- Make sense of multiple feedback sources – solicited and unsolicited – to focus staff on what is most important to the customer
- Leverage social trends “inside the walls” to share organisational best practices and apply these to improve the customer experience
- Empower managers to create localised action plans to train staff on required behavioural changes and operational improvements
- Leverage brand advocates to create recommendations for your brand on social media and online review sites such as Facebook, Twitter, and TripAdvisor
Speaking before the conference, Gary said, “We’re looking forward to attending this year’s event. With two-thirds of UK adults now members of at least three loyalty schemes, retailers must act now to increase customer loyalty and ensure shoppers keep coming back. Developments in new technologies mean it’s more important than ever for brands to ensure consistent delivery of great customer service and maximise the synergies between consumers’ online and offline retail experiences. It is vital to keep up-to-date with developments in customer loyalty – what is new, what is working and what the future holds.”