Empathica to Exhibit at American Bankers Association Marketing Conference

At the event, Empathica will offer unique strategies for managing and maintaining superior customer experiences in the financial services industry.

Toronto, Ontario, Canada – September 15, 2011 – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that it will exhibit during the 2011 ABA Marketing Conference taking place Sept. 18–20 in Baltimore, Md.

This flagship conference for marketing professionals in the financial services industry will focus on putting marketing front and center at banking institutions. Attendees will receive practical advice to better communicate and understand customers in today’s competitive environment.

Bill Dunn, V.P. of Financial Services at Empathica, along with Jess Lee, Customer Experience Management Specialist, will be in attendance. Empathica is a leading provider of CEM solutions to help financial institutions address the unique challenges they face today in delivering a superior customer experience, and provide strategies to improve productivity, drive brand loyalty, and ultimately increase profitability.

“Managing the overall experience that customers have with a bank is extremely important,” said Dunn. “To stay competitive, financial institutions must implement a consistent method for measuring, managing and improving upon consumer-employee interactions, overall satisfaction with the bank, and even consumers’ intent to recommend. We are looking forward to sharing strategies that banks can employ to provide a better, more personalized experience for consumers.”

For more information about the 2011 ABA Marketing Conference, visit the website or register here. Empathica will be exhibiting at Booth No. 407.

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