At the event, Empathica will share best practices in Social Customer Experience Management (SCEM) and how franchise professionals can increase active advocacy at each of their locations.
Toronto, Ontario, Canada– February 7, 2012 — Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that it will be exhibiting at the 52nd Annual International Franchise Association (IFA) Convention that takes place Feb. 11 – 14 at the Marriott World Center in Orlando.
The IFA convention is anticipated to draw nearly 3,000 franchise professionals from many of the industry’s largest brands, which will share information about how to grow and improve their franchise businesses. Empathica will specifically provide insight into how managers can take advantage of consumer trends in social media and mobility to establish an ongoing dialogue with their customers and to leverage these relationships to help drive operational improvement.
“An important component of a well managed brand involves staying close to the customer base and ensuring brand standards are met at every location. Not only that, by staying on top of customer demands and interests, multi-unit brands can ensure a healthy and profitable future for their franchisees,” said Steve Prodger, Vice President at Empathica. “We offer unique insight into what it takes to turn customer feedback into focused actions that help franchisees drive loyalty, and ultimately turn these loyal customers into active advocates.”