Press Release

Global E-Commerce Retailer ASOS Selects InMoment to Improve Their Customers’ Journeys 

SOUTH JORDAN [December 1, 2022]—InMoment®, the leading provider of Experience Improvement (XI)™, announced that ASOS, a global leader in e-commerce fashion retailing, has chosen InMoment as their Experience Improvement partner. 

ASOS is an e-commerce retailer, famous worldwide for its latest fashion and trends and is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. They have appointed InMoment to support the rapid international growth of the business. Partnering with InMoment means that ASOS is able to continually drive improvement in the experiences they offer to their customers by finding and taking action on the moments that matter most to their customers. 

Joseph Vassie, Head of Insights & Analytics at ASOS Customer Care said, “To help grow the ASOS brand and fashion platform around the world we need to understand the end-to-end experience from our customers’ perspective and focus our energy on improving in areas that really make a difference to them.”

Improving experiences is key for ASOS and working in partnership with InMoment, they are able to simplify the feedback process for their customers and consolidate experiences with strong measurement and reporting to gain a better understanding of what matters most to their customers.

“We are thrilled to welcome ASOS to the XI Platform and support their next phase of international growth.” Said Stephan Thun, President and Managing Director of EMEA, InMoment. “As a high-growth e-commerce platform ASOS understands the importance of offering exceptional experiences through its app and web experience which is available in over 200 markets. With InMoment, ASOS is able to understand the journey of over 18 million customers and deliver a frictionless experience that keeps consumers coming back no matter where they are located in the world.” 

Watch this short video to hear how ASOS is able to capture all customer data into InMoment’s Experience Improvement (XI) Platform by streamlining their data to focus on improving customer experience across the entire business.

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at


CONTACT: Kelley K. Johnson, InMoment,

Change Region

Selecting a different region will change the language and content of

North America
United States/Canada (English)
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)