- “How to Build the Right CX Strategy” offers counsel on developing research-based vision that aligns with business needs
- Complimentary report reinforces InMoment’s ongoing commitment to supporting leading CX technology with best practice advice from world’s top experts
(SALT LAKE CITY) June 1, 2017 — As part of the company’s continuing customer experience (CX) education initiative, InMoment, a leader in CX intelligence technology, is offering organizations complimentary access to “How to Build the Right CX Strategy,” a compelling report from leading independent research firm, Forrester.
The report emphasizes that the responsibility for customer experience strategy lies with CX professionals. Additionally, it provides a detailed roadmap, along with real-world success stories, on how to “develop a research-based CX vision aligned with the business and translate it into a CX strategy the organization can understand and implement.”
“Forrester is one of the top sources of thought leadership for all things customer experience,” said InMoment SVP of CX strategy Brennan Wilkie. “As a leading CX tech innovator, InMoment recognizes the need for brands to have a strategic foundation in order for our technology — and all other components of CX initiatives — to deliver the highest possible value. We’re proud to offer this Forrester report and provide brands with this important guidance.”
InMoment™ is a leading customer experience (CX) intelligence platform, arming brands with highly-actionable customer insights to drive high-value business decisions and relationships with both customers and employees. InMoment’s proprietary analytics power a full suite of Voice of Customer (VoC), Voice of Employee (VoE), Employee Engagement and Social Reviews & Advocacy products. InMoment provides technology, strategic guidance, support, and related services to more than 350 brands across 95 countries. For more information, visit www.inmoment.com.