Is COVID-19 Going to Accelerate the Ghost Kitchen Craze?

InMoment’s VP of CX Strategy and Enablement, Andrew Park, discusses the ghost kitchen craze and the role customer and employee feedback technology plays in making these businesses successful with QSR Magazine.

“Because ghost kitchens have no face-to-face contact with consumers, it’s essential for the establishment’s survival to properly utilize customer feedback technology to understand how the business can improve. Voice of Customer (VoC) tools can help brands organize and extract insights from their customers—helping them capitalize on what will make them most successful.”

Read the full interview here.

Read more at QSR

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