News: 3 Tips To Improve Local Customer Experiences

March 3, 2013 | Retail Info Systems

In multi-unit retail, customer feedback and customer experiences go hand in hand. Although enhanced customer experiences can drive brand loyalty and revenues, improvements to the customer experience need to be based on insights provided by customer feedback data. Unfortunately, there is often a disconnect between customer feedback and local customer experiences. In many instances, retailers have focused on curating global brand insights at the expense of insights that are relevant to location managers and local consumers. read more »

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