News: 5 Tips to Creating a Coherent Brand Experience Across Channels

February 8, 2012 | Luxury Daily News & Mobile Commerce Daily News

Article Excerpt:

Thanks to the recent growth in smartphone usage, marketers have become obsessed with creating and broadening their brand’s mobile presence. Applications are often presented as the solution to almost all marketers’ problems, such as driving traffic and conversion or increasing satisfaction and loyalty. read more »

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