News: A Retailer’s Guide To Combatting Showrooming

February 1, 2013 | Retail Online Integration

It’s no secret that the convergence of the online and in-store worlds has resulted in new shopping practices, some which should be of concern to brick-and-mortar retailers. Perhaps the most feared practice is “showrooming,” the act of browsing in a traditional brick-and-mortar store before going online to find and buy that item at a lower price. read more »


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