News: Analyzing the Mobile Consumer Part II: Personalization Vital to Customer Loyalty and Engagement

February 27, 2012 | RetailTouchPoints.com

Article Excerpt:

Part II of a two-part series discussing the browsing and buying preferences of the mobile consumer. Part I appeared in the February 21 newsletter. Mobile technology has become an integral part of the browsing and buying journey. Shoppers are tapping into their smartphones at home, in store aisles, and on-the-go to explore possible purchases, compare prices at different locations, and retrieve special offers and coupons. read more »


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