News: Behavioral Differences Between Men and Women Influence Shopping

December 9, 2011 | Practical eCommerce

Article Excerpt:

Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to relax, and to socialize. So it’s not surprising that women account for over 80 percent of consumer spending, or about $5 trillion dollars annually, according to the U.S. Census Bureau. Men, in contrast, are reluctant store shoppers and much more focused, shopping only if they intend to buy a specific item and wanting to get in and out quickly. A number of research studies show that much of this admittedly stereotypical behavior carries over to online shopping. read more »

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