News: Burger Chains Are Popular, But Guest Satisfaction Is Lacking

Quick service is a crowded market, but one segment has to take the lead. And for the time being, it looks like burger chains are the top pick. According to Empathica’s 2013 Quick Service Restaurant Benchmark Study—which surveyed 10,000 U.S. consumers about food, order accuracy, speed of service, menu, restaurant atmosphere, staff, and value at 62 top quick-service brands—an industry-high 60 percent of customers surveyed visited burger brands. read more »


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