News: Case in Brief: Smashburger Cooks Up a Tasty Customer Experience

June 13, 2012 | 1:1 Media

Article Excerpt:

Companies with multiple locations have the opportunity to reach customers in various geographic locations. However, with customers expecting a consistent experience, such businesses—including chain restaurants—are challenged with ensuring that each outlet delivers the same high-quality customer service. Smashburger is one company taking steps to overcome that challenge. The restaurant chain wanted to make sure that customers visiting any of its 160 locations, including one in Kuwait, were getting the same outstanding experience at every outlet. read more »


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