News: Customers Are Working Harder, so Retailers Must Too

May 1, 2012 | Loyalty Magazine

Article Excerpt:

It is no secret customer behaviour is changing and the recession is speeding up this change. So how does a retailer work out what its customers feel about their shopping experience, and what does it then do with this data? Annich McIntosh talks to Gary Topiol of Empathica and Steve Marson of Halfords on how one particular system works in practice. read more »


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