News: Eight Studies that Reveal How Shoppers Use Smartphones In-Store

December 5, 2012 | econsultancy.com

Anyone who owns a smartphone will know that they come in extremely handy for checking prices and reviews when out shopping. But marketing strategies can’t be based on hunches, so I thought it would be useful to pull together some surveys and studies that validate this assumption.The use of mobile in-store is a topic we’ve discussed in detail in a blog post looking at whether retailers should offer free Wi-Fi and our report on How The Internet Can Save The High Street. And to add to the debate, here are eight useful studies that reveal how and why consumers use smartphones in-store. read more »


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