News: Grocer Iceland Puts Service Centre Stage Alongside Value

July 6, 2012 | Retail Week UK

Article Excerpt:

Iceland managers are to present to the board this week the early findings of a big customer feedback programme designed to enable improved levels of service at the frozen food specialist. In a bid to improve the customer experience, Iceland is encouraging shoppers, via till receipts and in-store POS, to complete an online survey. read more »

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