News: Harnessing Guest Feedback to Your Advantage

June 22, 2012 | Restaurant Hospitality

Article Excerpt:

Exceptional dining experiences are the heart and soul of the restaurant industry. But for multi-site foodservice providers, first-rate dining experiences depend on more than great cuisine. They also require actionable guest feedback at the local level to drive the right actions by staff. The problem is that while many restaurant companies have excelled in creating mechanisms that capture global guest insights, they haven’t equipped unit managers with the tools they need to properly discern and respond to local guest feedback. As a result, scores of restaurant managers are ‘flying blind’ when it comes to the type of actionable data they need to deliver first-rate dining experiences to their guests. read more »

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