April 27, 2012 | Quick Serve Leader
Article Excerpt:
In this Expert Corner installment, Dr. Gary Edwards, chief customer officer for Empathica, discusses how restaurant marketers can use the social feedback loop for customer insight to further a culture of continuous improvement, and what he calls “active advocacy.” Edwards is a 15-year marketing veteran in employee and customer research, having earned his Ph.D. specializing in Social Research Methods. read more »