News: Know Thy Customer: The First Commandment in Multi-Channel Marketing

December 13, 2011 | CMO.com

Article Excerpt:

More traffic. Better conversion. Higher ROI. Marketing sounds deceptively simple when you break it down into a handful of key goals and objectives. Yet, in the real world, multichannel marketing is anything but simple. The dizzying array of technologies, channels, and digital-spend opportunities that marketers face today borders on the absurd. With dozens of tactics and strategies clamoring for the chief marketer’s attention, it’s easy to get lost in the process and, ultimately, fail at any efforts to deliver meaningful results for the brand. read more »


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