News: Live Research Takes Brands to Top of Class

March 29, 2012 | MarketingWeek – UK

Article Excerpt:

Retail companies that incorporate live testing into their brand experience are using real-time insight to reduce the time it takes to launch first-class products. Marketers at retail brands in sectors as diverse as the building trade and luxury chocolate are gathering real-time consumer insight by incorporating live research techniques into their brand experience in an attempt to create products that are best in class.  read more »

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