News: More Adoption of Technology Could Drive Retail Pharmacy Customer Loyalty, Report Finds

January 7, 2013 | Drug Store News

More than half of U.S. consumers would not recommend a particular pharmacy to family and friends, according to a new report by a Canadian customer experience management firm. According to the report, by Empathica, scheduled for release later this week, the 60% of consumers who would not recommend a pharmacy indicate that most consumers do not have a loyal relationship with any one chain or mass retail pharmacy despite what the firm called a “promising future” for the industry, with more than three-fifths of surveyed consumers saying they would not cut pharmacy spending regardless of the economy. read more »

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