News: Smashburger Partners with Empathica

April 27, 2012 | Retail Systems

Article Excerpt:

Empathica announced today that it has equipped restaurant chain Smashburger with the means to attain a 5.5 per cent increase in guest satisfaction just two months into Smashburger’s implementation of Empathica Local. Empathica Local is a new CEM product that enables location managers to deliver consistent and memorable customer experiences at their restaurants, retail locations, grocery stores and banks. Empathica Local leverages a patent pending prescriptive reporting technology to set focus areas for improvement that are presented in a simple, clear interface. This eliminates the need for managers to search through complex reports to find insights. read more »

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