News: Smashburger Positions to Gain Edge in Burger Market

August 23, 2011 | Hospitality Technology

Article Excerpt:

In today’s competitive foodservice environment, it’s becoming more and more important for brands to engage guests and employees in an impactful and personal manner. As a fast-casual burger restaurant, Smashburger realizes it’s not only about high-quality food, but also about consistently delivering a quality experience. On a daily basis, Smashburger has been working to implement tactics for more streamlined communication between executives, employees and guests alike. The end goal? To better understand how guests want to be engaged, and to respond accordingly. Here’s how. read more »

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