News: Study Reveals QSRs Missing Opportunities In Customer Service

Empathica Inc has released the results of its 2013 Quick Service Restaurant (QSR) Benchmark Study, which surveyed 10,000 US consumers on the 62 top QSR brands, measuring food, order accuracy, speed of service, menu, restaurant atmosphere and cleanliness, staff, and value. Results determined brand rankings in these categories as well as the drivers behind customer loyalty and satisfaction. read more»


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