News: Survey Shows North American Consumers Value Self-Checkouts Above All Other Grocery Store Technologies

August 9, 2011 | Grocery Headquarters

Article Excerpt:

The Empathica Consumer Insights Survey asked consumers which technologies they value most in their grocery experience, and how their expectations are being met by grocery stores across Canada and the U.S. Results showed self-checkouts ranked as the No. 1 technology that enhances consumers’ overall shopping experience. Half of consumers indicated that an easy-to-use grocery website is also important. Despite its importance, a third of consumers say websites only ‘sometimes’ meet their expectations (28.8%) or ‘never’ meet their expectations (4.1%). read more »

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