Your brand’s online reputation, as shaped by online reviews, social media comments, and customer feedback, is one of the most influential factors impacting consumers’ purchase decisions. 

According to research by InMoment, customers don’t trust companies with lower than a 4-star rating average. Up to 94% say a negative review or social media comment has convinced them to avoid a company. On the other hand, positive reviews and high ratings can enhance a company’s or brand’s reputation, helping attract and retain customers while fostering consumer trust.

How Do You Stack Up Against Industry Leaders?

Where does your company stand in terms of reputational performance, and how do you stack up to the competition? What are the key differences between industry leaders and those who are simply average or likely to get left behind?

Get the Report & See Where You Stand

This is what we at InMoment set out to explore. InMoment’s Online Reputation Benchmarks Report examines in greater detail exclusive reviews and ratings data of companies in key industries and verticals, with the goal of helping organizations discover strategic approaches to online reputation and review management as well as customer experience improvement.