Report

What Retailers Can Expect from Customers in the 2020 Holiday Season

The Answers to Brands’ Top Questions, Direct from Their Customers

The holiday season is an exciting time for retailers, but like all things in 2020, it’s become more complicated than usual. As retailers prepare for Black Friday crowds, holiday promotions, and more, they’re bound to be asking questions about how COVID-19 will affect their customers’ habits.
Luckily, InMoment’s Strategic Insights Team is here with the answers! For this study, we surveyed over 5,000 shoppers to discover:

  • Whether they’ll be shopping in store or online
  • When they’ll do their holiday shopping
  • If Black Friday will see the same traffic
  • What safety precautions customers are expecting
  • And more!

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