Operations have everything to do with both your business’s bottom line and its relationships with customers. This makes ops’ importance to Experience Improvement (XI) pretty self-explanatory.
However, as foundational as operational excellence is to a company and its experiences, there’s more that brands can do to build a bridge between operations and Experience Improvement. Today’s conversation focuses on that bridge’s two main elements: optimization and innovation.
Element to Connect Operations with Experience Improvement
XI Element #1: Optimization
Creating operational excellence isn’t a one-and-done. It’s a process that requires constant attention and tweaking. Your experience initiatives can help here by shining a light on systemic issues that might need a closer look. That spotlight can also be used to help come up with fixes for those problems. Of course, a tried-and-true process for identifying and then responding to problems like these is a must here.
Fortunately for brands and organizations everywhere, a lot of the optimizing work has already been completed by the time you hit a stride with your operational excellence! Being good at ops means skillfully gathering the deep analyses and intel your brand uses to be better. This means you’ll already have some idea of what your north star should be as you begin the optimization phase. Desiloing data and sharing it with every team in the organization is also key here.
XI Element #2: Innovation
Innovation is what optimizing your operations builds toward. It’s what allows brands to actually implement their proposed solutions, study how they go, and realize their benefits. Having operational excellence in place makes it easier for brands to forecast market trends and, ultimately, predict exactly what their customers will want. In other words, ops-fueled innovation keeps your company robust and ahead of the curve.
Staying ahead of the curve is a major part of Experience Improvement, and it can only be enabled by:
- Operational excellence
Anticipating what your customers want before they may even know goes a long way toward building the relationships that cause them to ignore the competition (and that let them know you care about them as people). Unstructured feedback, especially from Voice of Customer (VoC) programs, is one of the best sources of additional intel on how to stay ahead of the curve and keep pleasantly surprising your customers.
Click here to learn more about how operational excellence leads to Experience Improvement. Expert Jennifer Passini, Ph.D., goes over additional means of using ops to better your experience and how it all feeds into the grander goal of meaningful transformation for your bottom line and your customer relationships.