2022 EX Trends: The Top 2 Things Employees Must Have in Their Next Job

Even if you don’t work in the HR space, you’ve probably seen the term “The Great Resignation” cross your news feed at least once (or 100 times, more likely). At the very least, no matter what department you operate out of, you’ve seen the unprecedented level of churn the job market is experiencing right now. And that might leave you wondering: what employee must haves are convincing employees to leave their old jobs for new ones?

There’s a lot to unpack with The Great Resignation, but one of the core truths playing out here is that many employees aren’t getting what they’re looking for from their employers in 2022. We dove into that in our recent 2022 Experience Trends Report (you can check out the full findings here), but we’re going to quickly cover two of those things here for you today.

What Do Employees Want from Their Employers?

  1. Supportive Culture
  2. Connection to Customer Experience

Employee Must Have #1: Supportive Culture

It may sound like a no-brainer to have an employee-supporting culture in place at your organization, but if the amount of employee churn going on right now is any indication, far fewer brands have that scheme in place than you might think. A lot of folks believe that the COVID-19 pandemic was the starting line for employee churn, but the truth is that the pandemic only exacerbated a lack of employee support that had already been there for a long time.

This is why it’s so important for organizations to invest heavily in this employee must have if they haven’t already. The best ‘employee support’ is what EX experts call employee commitment, wherein companies roll up their sleeves and dig deep to learn how they can better drive transparency, trust, and communication. Much of the churn we’re seeing with The Great Resignation stems from employees feeling that these elements were absent at their previous workplace.

Whereas the traditional employee response model has been to react to problems only as they arise, it’s become pretty clear that that’s no longer sufficient for retaining talent. Helping employees feel a human connection to their brand has never been easy, and the specs of that mission vary from company to company, but investing the time and effort into identifying what that looks like for your organization will make all the difference when it comes to employee retention. Remember; employees don’t want you to react to problems after they’ve occurred. They want to feel a bold, human connection to your brand.

Employee Must Have #2: Connection to Customer Experience

As important as it is for employees to feel connected to their organizations, workplace connections are only part of the puzzle. There’s another element here that employees are actively seeking as they look for opportunities in 2022, and that’s a connection with the customers and clients that brands like yours partner with.

On the surface, this may seem like yet another no-brainer. Employees become more committed when they see how their work makes a difference in a customer’s life. The thing is, though, is that a lot of companies have committed to illustrating that difference only to frontline employees, when the reality is that every team, frontline or otherwise, works together toward that goal. 

With that idea in mind, it’s vital for brands to find ways to let even those non-customer-facing teams know how their work contributes to Experience Improvement (XI) among customers. This contributes to employees’ sense of value at your organization and reduces the risk that comes with the siloed feeling many non-customer-facing individuals may encounter during their work. Demonstrating that link will look different at each company, but organizations need to find a way to do so now more than ever. 

The 2022 Employee Landscape

All in all, employees are seeking two major factors in 2022:  a culture that commits to them rather than just reacting to issues after they occur, and a chance to see how exactly their work matters to customers no matter how far they are from the front line. 

These tasks are by no means easy to execute on, but if you put the time and effort into figuring out how, you’ll be able to retain your talent and continue building meaningful experiences for both your employees and your customers!

3 Employee and Customer Experience Trends for Banks, Wealth Advisors, and Credit Unions in 2022

What is the future for employee and customer experience trends in banks, wealth advisory firms, and credit unions? InMoment recently dove into the financial services industry’s 2022 outlook—and there’s a lot to unpack. 

Through our dedicated Strategic Insights Team, we collected data from bank, wealth advisor, and credit union consumers and employees across North America. This year’s trends report has unearthed a few key discoveries that these businesses must pay attention to if they want to differentiate themselves in this competitive market.

When you have both customer and employee perspectives, it’s easier to rethink the workplace and how one experience affects the other. Let’s think through this together to improve finserv experiences for the long haul:

Employee and Customer Experience Trend #1: Digital Experiences and Personal Engagement is Vital to Improving Experiences

One of the first questions we asked customers and employees was, “what experiences are you looking forward to in the following industries [in 2022]?” 

For Customers: Most banking customers responded with “tap-&-go or digital wallet” (Apple or Samsung). This hammers in a point this industry is all too aware of: digital transformation is a crucial element that all banks need to pay attention to as customer expectations evolve. And that extends to other types of financial services businesses as well, be it investment management or credit unions.

For Employees: On the other hand, employees have a unique perspective to add to this conversation. One stated that they would like:

“More time [spent] with customers around personal investments.” 

— Financial Services Wealth Advisor

Of course, different firms operate with different goals in mind, but what’s important to take away here is how the customer experience is impacting the employee experience and vice versa. With this insight in mind, businesses across the financial services industry should include the employee perspective in their customer experience efforts. What do your bank tellers know about friction points in the in-branch experience? What improvements do your advisors think can be made in client sessions? The answers could lead to major improvements in the customer experience and to bottom line influencing factors like customer retention.

Employee and Customer Experience Trend #2: Focus on Both Digital and In-Person Interactions to Serve All Customers

We’ve all seen the articles claiming that the “in-branch experience is dead,” but that couldn’t be further from the truth. According to our data, there are those customers that prefer 100% self-service capabilities, but there are also those customers that rely on in-person interactions—and there are employees that find fulfillment in serving those customers.

When asked what their primary expectations for their experiences were, the majority of consumers voiced their desire for self-serve options, specifically with investments profiles, banking services, or credit union interactions. At the same time, employees also expressed at the same time that they want training to support customers better, whether that is in a contact center, over live chat, or in-branch. 

To satisfy both employee and customer expectations for experiences, finserv businesses need to make sure they are focused on both digital and in-person interactions, and make sure they are consistent while they’re at it.

Employee and Customer Experience Trend #3: How to Optimize Talent Acquisition for Gen Z

Employee values tend to shift from generation to generation and it’s the responsibility for businesses to acknowledge those changes if they want to last. That’s why employers everywhere have been thinking more about Gen Z and how they’ll carve out a future for the workplace, and finserv businesses are no exception. 

To help banks, investment advisors, and other finserv employers understand Gen Z, we leveraged our latest trends report to dive into Market Pulse data as well as indirect and inferred transactional data and put together a pros and cons profile for the most critical factors in recruiting a Gen Z employee specifically in the finserv industry. Check it out below!

Based on these findings, Gen Z seems likely to be attracted to a work setting that prioritizes instilling a sense of purpose in employees and supporting a collaborative work community, on top of, understandably, ensuring financial security.

There are many ways to foster these attributes in your company’s work culture, but one thing is for sure: as Gen Z grows more prominent in the workforce, it is vital that businesses shape work cultures according to Gen Z ideals if they wish to attract top talent.

Not only did InMoment feature the financial services businesses like banks, wealth advisory firms, and credit unions in its newest Customer and Employee Experience Trends Report, but the research covers ten other industries as well! If you’d like to learn more about what’s happening in 2022’s experience realm, take a look at the full online version.

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