Top Customer Survey Questions for Valuable Feedback

How do you respond when someone asks, “Are you doing okay today?” What if someone asked, “How do you feel today?” Most likely, you would answer these two questions slightly differently. One question asks you just generally how you feel while the other implies that you might not be doing well in the first place, so you might answer differently. There was bias in the wording of one question while the other stayed more open-ended. 

You have possibly come across this phenomenon in your customer surveying experiences. Asking the right question to get responses from customers is crucial to making surveys a valuable tool. When your business decisions are influenced by the feedback you get in customer surveys, it’s even more important to make sure you’re asking the right questions to get the right feedback. But what are the right questions to ask? Read on to learn more about the different types of customer survey questions and what questions can help you get the most valuable feedback. 

What Are the Different Types of Customer Survey Questions?

There are different types of questions you can ask customers for different types of surveys. A great survey will include a variety of questions to gather a variety of feedback. Depending on your goal for the feedback, you’ll want to focus on different aspects of the problem you’re exploring. We’ll walk you through four different types of survey questions to consider. 

Open-Ended Questions

If you’re looking for deeper insights, open-ended questions can be extremely beneficial. These questions will include a section for customers to fill in or answer with more in-depth thoughts. These types of questions are sometimes more complex and can’t be answered in a word or two. The feedback you collect may also be complex, so it’s important to have a good way to understand and utilize the data. When you get longer answers, it can be difficult to mine for the key insights, so it’s important to have a strong analytics system in place. 

Open-ended questions also run the risk of customers choosing to skip these questions. These questions require more thought and effort to write up or talk about their answers that some customers may choose to go onto the next question. So open-ended questions can be extraordinarily valuable, but they need to be used sparingly to help customers finish the survey. Save open-ended questions for the insights you need that can’t be gathered from another question type. 

Yes or No Questions

While open-ended questions can provide deep insight, simple questions still serve a valuable purpose in a customer survey. A yes or no question just asks customers to select an option between yes or no. These questions are simple for customers to answer, so very few will skip the question. The main drawback of this type of question is that it will only provide a little information about how the customer feels about a topic. But, despite that, these questions prove valuable to revealing a problem. For more insight, you may need a follow-up question, but a simple yes or no question can still give you a good idea of where a problem may lie. 

Options Questions

Options questions are another simple question type that gets more specific than just yes or no questions. For these types of questions, customers will choose from a predetermined set of options. Sometimes it’s beneficial to allow customers to select more than one option, and you should make that clear to customers. Option questions are also often very useful to find insight into if something is a problem—without requiring too much effort on the customer’s part to answer the question. The data you gather from options questions can be more manageable since it’s already decently organized, and the insights can still be incredibly valuable. 

Scale Questions

Scale questions allow customers to slide or select a numeric value that aligns with their answer. Often these numbers are attached to an answer or feelings. For example, a scale question might have three numbers for disagree, neutral, and agree. Scale questions give less detailed insight than open-ended questions, but they can give more detail than some yes or no questions. Scale questions, though, can involve more effort on the part of the customer—depending on how complex the scale is. On the other hand, scale questions data is very easy to use, find the average of, and begin implementing. 

Overall, these are some of the types of questions that many people use in customer surveys. All of these questions can be utilized in many different survey formats. These are some of the most common survey formats used. 

Survey Formats

  • Email surveys. These surveys typically include a link to questions that target a customer’s experience. Sometimes email surveys come after a purchase or to just check in with customers at any point in their journey. These online surveys are usually easy for customers to respond to, but sometimes the extra step of following the link can lose some customers and potential respondents. 
  • Pop-up surveys. Instead of sending out an email, you could use a pop-up survey to ask customers about their experience. For example, after a purchase, you might have a brief pop-up survey that asks them to rate their experience and to illustrate any challenges they faced on your website. 
  • Exit surveys. When a customer decides to leave your company, an exit survey can be a valuable tool to find out why. These are often online surveys that pop up after a customer unsubscribes, or they could be email surveys that are delivered when a customer hasn’t purchased a product in a long time. 
  • Receipt surveys. If you use a brick and mortar store, you probably hand out receipts to most customers. A link to a survey on the receipt can be a way to learn more about customers’ experiences. These links also work well for digital receipts. 
  • Comment card surveys. These surveys are an old staple, but they’re a staple for a reason. Using pen and paper, you can leave physical cards for customers to fill out and leave comments on their experience. It can take more of your time to enter this data (as online surveys are fairly simple to begin analyzing), but this survey type can reach other customers online surveys may not. 
  • In-store surveys. If you have a brick and mortar store, you can set up a survey system inside the store. Kiosks by entrances and exits are a great way to reach customers who may not subscribe to your email list or visit your website. 

What Are the Top Customer Questions to Get the Most Valuable Feedback?

The type of question and the format of the survey all influence how customers may respond, but the actual content of the questions can also have a large impact on how customers respond. What are the most valuable questions to ask in a survey? These are some of the main categories of questions and the specific questions that can help you get the most valuable feedback from customers. 

Demographic Questions

  • What is your name? This question is simple for customers to answer and can give you a way to organize the rest of the data you collect. 
  • What is your age/gender? These are more simple questions that customers likely won’t skip, but they can help you determine if there are any trends among certain demographics for your products or services. 
  • Where do you access your news? Understanding where your customers are going for information can help you determine where they could come across your products and how to best reach them in the future. 

Psychographic Questions

  • Do you prefer reading online or through a physical copy? Knowing where your customers want to get their information is important to know how to reach certain groups of customers and potential customers. If you know that your customers like to read physical copies, you’ll know it could be advantageous to have physical copies of materials for customers. 
  • How do you prefer to receive information? It can be valuable to simply ask how your customers prefer to receive information from you. If you know how they want to receive information, you can then focus your efforts on particular channels. 

For Marketing

  • How did you learn about our company? If you know how your customers learned about your company, you can begin focusing your marketing efforts on particular areas to reach more potential customers. 
  • How often do you use our product/service? Knowing when your customers use your products can help you find the specific areas where you could improve your marketing efforts to reach your customers. For example, if you learn your customers use your products or services three times a week, you could better market to future customers about how your products could be used. 
  • What made you decide to purchase from us? Learning about what drew customers to go through with a purchase can help you know where and how to enhance that to draw more customers through the marketing funnel and to commit to purchasing. 

For the Website

  • Have you used our website before? This question is simple and takes little time for customers to respond to, but it can inform you on whether or not customers use your website in the first place. 
  • Did you find what you were looking for on the website? It’s important to know how easy it is to navigate your website and how easy it is for customers to find what they’re looking for. It’s even more important to know if customers aren’t finding what they’re looking for, so you can begin to improve your website to facilitate ease and help customers make purchases. 
  • What would you change about the website? Customers may point out weak places on your website, or they might point out little points that could’ve prevented them from going through with a purchase. Knowing these things can help you fine tune your website to enhance the customer experience. 

For Product Improvements

  • Which features do you love about this product? If you know what customers love, you’ll know what’s working well. If you know what’s working well, you’ll be better able to improve your products to enhance what works. If customers love a particular part of your product, you can bring that out more, adjust the parts that aren’t working, and add what customers love to new products. 
  • What would you change about the product? If a customer would change something about the product, it’s worth knowing about. Those suggestions can help you pinpoint areas for improvement and how a customer might like to see the product improved. 
  • What do you like the least about this product? Asking customers about what they don’t like can show you where the weak spots are with your product, so you can begin finding the right ways to improve it. 

For Products That Aren’t Selling

  • What challenges are you trying to solve with this product? If you know why a customer bought the product, you can figure out how you might market the product that isn’t selling better. For example, if customers use a product that’s not selling well to solve a problem that you hadn’t intended the product for, you could shift marketing to begin targeting customers with that particular problem. 
  • What would have stopped you from buying the product? If you know where a customer would have given up, you can work to keep future customers from stopping at that point. 
  • Do you feel that the product is worth the cost? Sometimes a product isn’t selling because the price doesn’t match the product. Knowing this can help you adjust and find ways to make a product be successful. 

To Measure Customer Experience

  • How likely are you to recommend this product or service? This simple question has customers rank the likelihood of recommending the product on a scale of 1 to 10. Ultimately, this question can help you determine your Net Promoter Score
  • How satisfied are you with your experience with our company? You likely want to know how satisfied your customer is with your company and products, and customer satisfaction survey questions can help you understand that​​. Using this survey question can also help you determine your Customer Satisfaction score
  • How well did our company help you handle an issue you had? Customers come across issues regularly, and your customer service representatives will often help them. It’s important to know how your team is working and where your customer effort score is. 

5 Things Good Customer Survey Questions Should Do

Customer surveys play a pivotal role in understanding and improving the customer experience. The effectiveness of these surveys hinges on the quality of the questions posed. Let’s delve into the key attributes that define what good customer survey questions should do:

1. Elicit Specific and Actionable Responses

The hallmark of effective survey questions is their ability to extract clear and actionable feedback. Ambiguous or convoluted queries can muddy the waters, making it essential to craft questions that lead to precise and useful insights.

2. Address Relevant Topics

Good survey questions are purpose-driven, focusing on topics that directly align with the objectives of the survey. Whether gauging satisfaction levels or exploring product preferences, questions should be tailored to the specific goals at hand.

3. Consider the Customer’s Perspective

Crafting questions from the customer’s viewpoint is crucial. Language should be accessible, avoiding industry jargon or technical terms that might alienate respondents. Questions should resonate with customers, ensuring clarity and ease of understanding.

4. Encourage Honest and Unbiased Feedback

Neutral wording and a balanced approach characterize questions that elicit honest feedback. Customers should feel empowered to express their opinions candidly, even if they are critical. Minimizing bias in the questions contributes to the reliability of the responses.

5. Offer a Range of Response Options

Versatility in response formats—whether scales, multiple-choice, or open-ended—enables customers to express their sentiments in ways that suit them best. This flexibility enhances the richness of the data and ensures a comprehensive understanding of customer attitudes.

In essence, the success of customer survey questions lies in their capacity to generate actionable insights. By considering the customer’s perspective, maintaining clarity, and aligning questions with the survey’s objectives, businesses can gather valuable information to enhance their offerings and cultivate strong customer relationships.

Best Practices to Make Your Customer Questions More Fruitful

Once you have your survey questions designed, there are a few more best practices to keep in mind as you prepare your customer surveys: 

  • Always A/B test your surveys before sending them out to customers. It’s important to figure out what will work well in your survey early on. 
  • Make sure you ask satisfied customers and unsatisfied customers. Both types of customers will give you different results, so it’s important to ask both how they feel about something. 
  • Always ask short and relevant questions. Longer questions are complicated and hard to answer, and short questions will get your more response and better data. 
  • Send the surveys at the right time. Timing is key to nearly everything, including surveys. Research to determine when it would be best to send your particular surveys. 
  • Thank your customers for their feedback. People love to be valued for the work they do, so thanking your customers will help them feel valued and encourage them to respond to future surveys.

Overall, focusing on your survey questions can help you gain valuable feedback and insights from your customers. Surveys aren’t the only way to get information, but they are certainly a valuable tool to utilize. Asking the right survey questions reduces the bias that can come from wording questions in particular ways, which can lead to false information. Information gathered that is inaccurate, untruthful, or not useful can actually harm a company in the long run because there should always be a constant improvement.

Instead, it’s important to focus on choosing good survey questions that are both accurate and valuable. To learn more about how to improve your surveys, talk with an expert today!

The Power of Listening: Mastering Voice of the Customer Surveys

These days, understanding your customers isn’t a “nice thing to do”; it’s an absolute necessity. To truly understand your customers, you need to spend some quality time listening to them and understanding the voice of the customer. That’s why mastering the art of the voice of the customer survey can be a game-changer for any business seeking to better understand its customers. The power of listening to your customers transcends beyond just collecting feedback; it serves as a strategic compass, guiding your decision-making, shaping your product development, and, most importantly, building strong, lasting customer relationships. 

Read on to learn more about voice of the customer surveys, why they’re so important, how to create them, and some sample questions that can get you started creating your VoC survey today. 

What Is a Voice of the Customer Survey?

At its core, a voice of the customer (VoC) surveys captures customers’ expectations, preferences, and aversions toward products, services, or your company in general. A VoC survey involves gathering both quantitative and qualitative feedback from customers about their various touchpoints with a company. Touchpoints could be anything from an interaction with your website, chatting with your customer service representatives, or actually using your products and services. By exploring customers’ experiences with these touchpoints, you’ll gain a holistic understanding of your customer’s journey and experience with your company. 

Why Are Voice of the Customer Surveys So Important?

A VoC is more than just another survey to worry about. The benefits of VoC surveys extend far beyond mere data collection. They provide invaluable insights that can shape product development, fine-tune marketing strategies, and enhance customer service. Hopefully with all of these pieces in place, you’ll experience improved customer satisfaction and loyalty. Thus, the power of VoC surveys lies not just in listening to what customers have to say but in using those insights to create a better, more personalized customer experience.

Let’s dive into three specific benefits from utilizing VoC surveys as the powerful they are: 

Understanding Customer Needs and Wants

At the heart of any successful business strategy lies a deep understanding of customer needs and wants. VoC surveys are literally the voice of your customers. They serve as a way to pull out real and salient insights into your customers’ needs and wants. These insights are the pulse of the market, reflecting real-time customer sentiment and demand. By tuning into the voice of the customer, you can identify what truly matters to your customers and adjust your strategies, products, and services appropriately. Your customers love it too.. VOC surveys provide customers with the opportunity to communicate their needs and wants directly to businesses.

Improving Customer Satisfaction

You created your business to solve a problem, and you want to make sure your products and services are actually doing that. The way to see if you’re reaching your customers the way you want is to evaluate your customer satisfaction. A VoC survey gives you the chance to do just that. Plus using these surveys can also help you boost your customer satisfaction on its own. Customers love the opportunity to be heard and understood, so when you’re actively working toward that, they’re going to notice and appreciate that. 

Improving the Business Overall

VoC surveys are not just about improving customer experience; they offer significant benefits for the overall health and growth of the business. These surveys help businesses pinpoint potential issues from the customer’s perspective, allowing them to proactively address these concerns before they escalate and cause significant damage. Whatever customers aren’t liking, with a VoC, you have a chance to stop that in its tracks. This proactive approach not only improves the customer experience but also strengthens the company’s reputation, enhances operational efficiency, and drives overall business success. 

Designing Your Voice of the Customer Survey

Voice of the customer surveys are powerful. How do you go about creating your own? Let’s dive into some of the basic steps for designing a highly effective VoC survey. 

Define Objectives

Before crafting your VoC survey, it’s crucial to define clear, specific objectives. What are you trying to do or understand? Are you looking for insights on a specific product or service you want to refine? Or are you looking to improve your customer satisfaction overall? Knowing what your objectives are will help you design a survey that gathers data to help with your goal. You can ensure the data you collect is actionable and relevant to your overall business goals. 

Choose the Right Types of Questions

Once you have clear objectives, you need questions that achieve your overall goals. The choice of questions in your VoC survey can significantly impact the quality and type of feedback you receive. To gain a comprehensive understanding of your customers’ experiences, it’s advisable to use a mix of multiple choice questions, scales (like the Likert scale), and open-ended questions. Multiple choice questions and scales are excellent for collecting quantitative data, offering clear, easily analyzable feedback. On the other hand, open-ended questions allow customers to express their opinions and experiences in their own words, providing rich qualitative data that can offer deeper, nuanced insights. A mix of question types will give you deeper insights overall. 

Keep It Simple

While it’s important to gather as much valuable feedback as possible, your customers won’t complete a long survey. It’s much better to have fewer questions and more complete surveys than the other way around. Aim to keep it simple and keep your surveys no longer than 10 minutes. The simpler and more streamlined your survey, the more likely customers are to complete it and provide honest, thoughtful responses.

Start Broad, Then Get Specific

When structuring your VoC survey, a useful approach is to start with general questions before delving into more specific ones. Starting broad helps your customers “warm up” to providing you with feedback. Broad, initial questions can pertain to overall satisfaction, general experiences, or perceptions of your brand. Essentially, your early questions should be easy to answer without too much extensive thought. You can narrow as you go to get more detailed feedback. 

Questions to Ask in a Voice of the Customer Survey

Those strategies can help you get started. To really take your VoC survey to the next level, we have some starter questions to help you write your own voice of the customer surveys. The questions we provide are broken up into general categories that you may want to consider on your surveys. 

Value-Based VoC Questions

  • Did you find everything you were looking for today?
  • Is there anything you were looking for that we didn’t have?
  • On a scale of 1-10, how would you rate the value of your purchase?
  • What are the most important qualities you look for in a product or service? (This question is particularly poignant as a multiple choice question)
  • Did our customer service help you resolve any issue you came across?

Brand Loyalty VoC Questions

  • How likely are you to recommend our brand to a friend or colleague on a scale of 1–10? 
  • When thinking about our brand, product, or service, what is the first thing that comes to mind?
  • What might prevent you from doing business with us in the future?
  • How likely are you to switch to a different brand, product, or service?

Customer Satisfaction Questions

  • How would you describe your experience with us today?
  • How satisfied are you with the product or service you received?
  • Was your customer service agent able to handle any issue you had?
  • What could we have done to improve your experience?

Final Thoughts

Overall, VoC surveys are powerful tools to better understand your customers and how they really perceive your company. Utilizing these surveys, you can further refine your products and services, enhance your customer satisfaction, and better meet the needs of your customers. 

Learn more about how a voice of the customer survey can help you build a better brand with InMoment today!

7 Common Types of Surveys

Customer Experience 101

Surveys are a way to compile data from a group of people, but they can be more than that. Surveys are also direct insight into your customers and information about how they feel about your company, products, and services. How did your customers perceive your most recent product launch? How do they feel about your company’s social media presence? Surveys are a direct line to find out and glean valuable information about your customers and your company. 

But not all surveys are the same, and different types of surveys can provide different insights. There are many types of surveys your company can choose from, and it can be hard to determine which one would be the best for your needs. So to help you figure out the right type of surveys for your needs, we’ll walk you through the most common survey types, the benefits of using surveys, and how to get started today. 

How to Choose the Right Survey Method

Prior to launching a survey, it’s imperative to consider what resources are available to you to conduct the surveys, your goals and objectives, the sample and population size and many other factors to consider:

  • Time: Typically in-person surveys require more time than online surveys. Consider how much time you have available and how soon you need results. 
  • Money: Consider what your budget is and how much it will cost to conduct your survey of choice. 
  • Audience: Consider your audience demographic. Online surveys are typically more difficult for an older population. Consider what type of surveys yield a higher response rate for your audience.
  • Technology Capabilities: Consider whether you have the proper technology that can handle your data analytics. 
  • Research Expertise: Consider whether you have the proper research knowledge such as clearly defined problems, objectives, a target audience, proper data tracking capabilities etc. 
  • Responses: Consider whether you have strategies in place to combat slow response or no response rates.

The Most Common Types of Surveys

There are so many survey types, but we’ll explore 7 types of surveys in depth since these are the most common and beneficial for most companies. 

Online Surveys

Types of Surveys - Online Surveys

Online surveys are one of the most popular types of surveys and for good reason. Online surveys are easy to create, disseminate, and gather responses—challenges many other survey types face. Using an online survey platform, your company can create a survey easily and quickly—often with a wide range of question types—and send it out to customers within seconds. Your customers can then answer the survey at their convenience and send their responses back to you instantaneously. 

In addition, online surveys are beneficial for companies that have a wide reach and customers around the world. Online surveys are accessible by anyone anywhere with only the click of a button. You can reach a wide audience with this type of survey. 

But like any survey type, online surveys do have their cons. Online surveys could be accessed anywhere, but the survey recipient has to have internet access. There are parts of the globe and some households that don’t have internet access (or easy access to public internet) that could be valuable contributors to your survey. In addition, online surveys can provide a wealth of information, but they fall short in some depth. There’s no organic way to ask follow up questions or to probe deeper into an answer when you want more insights. 

Paper Surveys

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other types of surveys. Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. Plus paper surveys are often easier to read for many since they’re printed in large fonts with black text on white paper. 

But one major con of paper surveys is that they can be one of the pricier types of surveys. Paper surveys have to be printed off, sometimes in large quantities, to reach your audience. That can add up if you’re trying to reach a large amount of people. In addition, paper surveys aren’t the most environmentally friendly way to survey. 

Mail Surveys

Mail surveys are one of the most traditional types of surveys. While some people may look at them as old fashioned, there’s a reason this method has been around for so long: it feels authentic and offers you access to an audience that may be less inclined to respond online. Those demographics who are less likely to answer an online email survey are often familiar with mail surveys and will be willing to respond. In addition, mail surveys also have a wide geographic reach since most places are accessible by post. 

When it comes to mail surveys, there are a couple of things to plan for in advance. First, creating the surveys can often be simple, and you do only need to print them off to distribute. But you should keep in mind that your response rate will often be lower if you don’t pre-paid return envelopes for the participants. One drawback of mail surveys is that they require some extra work on the part of the survey participants—something that often lowers response rates. You’ll want to reduce that level of work as much as possible by providing return envelopes that simply need to be dropped in a mailbox. 

That brings up the second con of mail surveys: they can cost your company a little bit more. The cost of printing, envelopes, and postage can add up—but could be worth it for the responses you receive. Second, when it comes to response rate, less is more. Mail surveys have a better completion rate if they’re short. Try to keep your survey to about a page. Not only will that increase your chances of completed responses, short surveys also reduce printing and postage costs. 

Telephone Surveys

Telephone surveys are another more old fashioned method of surveying that has been around since landlines. Now that nearly everyone carries a phone with them or has one at phone, telephone surveys are alive and well in surveying methods. For a telephone survey, a real live interviewer will ask a series of questions and record responses. With modern technology, it’s easy for interviewers to insert responses directly into a computer system to chart and track data. In addition, telephone surveys let interviewers add a personal touch to the conversation that isn’t possible for online, mail, or paper surveys. The chance to ask follow-up questions can give the interviewers a chance to probe for deeper insights and emotions. 

Telephone surveys still face a few cons. These surveys may be cost effective, but they should be kept short. Fifteen minutes is the cap for an effective phone survey. In addition, phone surveys run the risk of looking like a telemarketing call or being ignored. With the saturation of telemarketing calls, many cell phone users don’t answer calls from unknown numbers. Some even block all unknown numbers. While telephone surveys can be effective, your team of interviewers will first have to be ignored a decent amount. 

In-Person Surveys

While paper and online surveys lack a personal touch, in-person surveys excel at that. With these surveys, interviewers are able to directly interact with a respondent and to ask follow up questions that really delve into the nuances and intricacies of a response. These surveys provide accuracy and profound insights. In addition, in-person interviews are a great way to collect responses from audiences with low literacy—something that may hinder groups from participating in other methods. 

While the insights gleaned from these surveys can be immensely valuable, there are still some cons to consider. In-person surveys can be time consuming. Your team will need to prepare a venue, schedule interviews, and spend the time actually performing the interviews. It’s a very hands-on process the entire time. In addition, in-person interviews run the risk of interviewer bias or inexperience. The interviewer is crucial to getting usable insights, so you will need to spend the time and money training or hiring one. Even a well-trained interviewer can still lead to interviewer bias skewing your information. 

Panel Surveys

Panel sampling is when you select a group of people to survey repeatedly over a period of time. Your respondents will be randomly selected from your target audience, and they’ll respond to several surveys over a determined period of time. Longitudinal studies are a great example of panel surveying. These surveys can provide long-term insights and show in-depth understanding of a target audience. In addition, your company could use a third-party research company to perform a large bulk of the research and to ensure it’s done at a high level of quality. 

But panel surveying takes time and preparation to make them effective and usable. In addition, some participants may choose to stop responding to surveys part way through the study, leaving you with gaps. Your company may need to provide incentives to encourage participants to follow through with the entire surveying process.  

Focus Group Surveys

Focus groups are a variation of in-person surveying methods that includes a panel of 6–10 people that represent the target population. All of these people will answer questions and hold a discussion, moderated by a professional who attempts to keep everything on track and as unbiased as possible. These surveys can reveal personal attitudes and perceptions for a sampling of your entire target population—something that can be very valuable for market research. 

The cons of focus groups, though, include the costs of preparing a moderator and participants. It can take time to select just the right panel of participants to make sure you are accurately exploring your target audience. You may also need to pay for the travel expenses and time of an effective moderator. Oftentimes you may also need to survey your focus group participants a second time to gather quantitative data, and that takes additional time and preparation. 

Benefits of Using Surveys

If surveys take time, preparation, and work, why do companies keep turning them for market research? Aren’t there easier ways? Well, there may be, but there are few ways that can give you such insight into your target populations and how your brand is performing. Surveys provide strategic benefits based on customer feedback that can help improve CX and improve brand loyalty.

Here are some other key benefits of using surveys: 

  • Large sampling size. Surveying can reach many customers in many locations or with many limitations. With a variety of surveys, you can reach people all over the world, people who don’t use the internet, and people who can’t normally participate in other marketing research methods. 
  • More cost-effective. Even the pricier types of surveying are fairly cost effective when compared to the valuable insights you can gain. 
  • Reliable and usable information. Surveys can give you information and insights that are a reliable reflection of your audience, especially of how they feel toward many parts of your brand. In addition, this information can actually be usable (with the right analysis) to improve your brand, customer experience, and, ultimately, ROI. 
  • Improve the brand experience. Your customers deserve a brand they trust and have a positive experience with. Using surveys, you can get real feedback from your customers and improve your brand experience in meaningful ways. 

How InMoment Can Help

Types of Surveys - InMoment Microsurveys

If you’re ready to get started with surveying, InMoment can help today. InMoment’s customer listening solutions provide your company with the tools you need to create strong surveys that will reach your audience and provide your team with the insights you need. InMoment surveys are conversational and designed to reduce survey fatigue while ultimately capturing every customer story, so you can design products that will benefit them. 

Once you have survey data, the next step is to analyze it and thoroughly glean insights from the responses. Being able to make sense of information is where you’ll be able to create opportunities to increase revenue. InMoment’s text analytics can help your company find actionable insights and feedback. 

Overall, surveys come in every shape and form—each one offering your team a new way to understand your customers and improve your customer experience and brand loyalty.


Schedule a Demo & Get Started on Surveys!

With InMoment’s solutions, you’ll be able to take full advantage of the benefits of surveying and really understand your customers and be able to use that for actionable insights and informed business decisions. Conduct surveys and improve your customer experience with InMoment today!

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