Point of View

Why Desiloing Customer Journeys is The Next Frontier for Brands

Over the past few years, the term omnichannel has become part of the experience lexicon, making customer experience (CX) practitioners change focus from transactions to customer journeys.

However, many companies have legacy data systems and structures that don’t enable these omnichannel experiences, or a holistic understanding of these journey.

Read more from expert Eric Smuda about how brands can desilo their data to inspire real experience improvement here!

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