Every company executive will raise their hand and say they believe having loyal customers is a key to business success. But what are executives really doing about it? Most will point to their customer care training or CRM system and say “that’s how we take care of loyalty here”. Some will point to their monthly newsletter or discount program to demonstrate their efforts. All of these are good attempts. However, they are not enough.
Fostering true loyalty and engagement with customers starts at a basic level. Download this paper to learn the nine principles that will guide you in your efforts to create greater loyalty and engagement within your organisation.
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